The digital health world is moving fast, and with it comes a growing wave of apps designed to help people track symptoms, manage chronic conditions, or even get personalised medical insights from their phones. It’s an exciting space, and one we see more partners exploring as they look to modernise how they support patients.
But there’s a moment in every health-focused project where a crucial question appears:
“Is this still a wellbeing app… or have we just stepped into medical device territory?”
It’s a bigger question than it looks.
Because the answer doesn’t just affect branding or app-store guidelines, it shapes the entire development process, from design and data handling to testing, quality assurance, and long-term maintenance.
For anyone working with app developers in the UK to build a health-related product, understanding this line early is essential.
Let’s break it down in a way that’s genuinely useful…





